Why this is so important to us |
| Access to mobile data services puts a world of opportunity in people’s hands through the power of the internet, wherever they are. As was the case with voice, mobile data is set to play a vital role in driving economic growth, creating jobs and improving the quality of life in underdeveloped countries. Because mobile data use in sub-Saharan Africa is tiny compared to other regions, this is a huge opportunity for Vodacom. And a revolution we intend to lead. |
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How we measure our performance? |
| We measure our success by the number of data customers we have, how good their experience is and whether we have the cheapest devices, best network and most relevant content. |
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The great stuff we did this year  |
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Reached 10.2 million data customers |
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Sold over 1.6 million(#) smartphones |
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Grew our Group data revenue by 35.5% to R6.4 billion |
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Invested in 1 086 more 3G base stations across the Group |
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Launched new value offerings such as Night Owl |
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Launched Internet Starter Pack and Vodafone WebBox in South Africa |
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1.3 million active Vodacom M-Pesa customers in Tanzania |
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2010 Broadband Provider of the Year in South Africa in the MyBroadband Awards |
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The stuff we didn't do well this year  |
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Slow roll out of the Vodacom M-Pesa money transfer service in South Africa |
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Fibre link rollouts fell short of targets in South Africa |
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